We have a strong belief that we can achieve what many banking organisations fail to achieve, to create Shariah banking that understands their customers.
We believe we can achieve this by building strong foundations and integral procedures to help sculpt an outstanding organisation.
To be the favourite financial services brand in the UAE and the region
We provide banking services of the highest quality to individuals and businesses. Our foundation and inspiration are based on the Shariah values. We demonstrate that we have brought the human touch back to banking and we realise our vision through:
• designing innovative products and services: identifying and understanding our customers’ financial needs and responding with highly personalised and efficient service.
• building state-of-the-art technology systems: keeping up-to-date with technology advancements to continually deliver a service that responds to the demands of modern lifestyles.
• delivering success: ensuring management awareness of local and worldwide markets, reviewing business plans and departmental strategies aiming to maximise success and deliver results to our shareholders and investors.
• contributing towards the economic development of the UAE: employing and advancing the careers of skilled professionals and helping businesses realise their visions.
• caring for our society and our environment: actively identifying specific areas in need of welfare improvement and participating in ‘social responsibility’ projects.
• being people’s people: creating friendly and long-lasting relationships with our customers being willing to hear about their concerns and ever-changing needs.
We have the knowledge, as well as skills and experience, to deliver information or to respond to your questions in a quick and reliable manner.
We are friendly and approachable people who have the time to listen to you. Our attitude is a true expression of a modern society: fresh, warm, and welcoming.
We explain our products and services simply, clearly, and accurately to help you make the right decision.
We believe in an honest, fair, and equal partnership – irrespective of ethnic, social, and religious backgrounds.
We strive to develop new ideas, modern systems, and innovative products and services. We believe in continuous development and improvement.
Our brand statement
Our foundations lie in the Shariah principles. Our people care for our society and for the individual – irrespective of ethnic or religious backgrounds. We deliver our services with knowledge, honesty, and passion. Our way of measuring excellence is based on how efficiently you think we respond to your financial needs. We have brought the human touch back to banking by listening to you – by being close to you.